Gillette Recap 2024 | Join the Excitement — Travis Shumake - Top Fuel Drag Racing

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Drag racing car with Gillette branding emitting smoke on a racetrack, surrounded by blurred spectators.

Gillette Labs Partnership Recap for 2024 Las Vegas Nationals, featuring a collaboration with NHRA Top Fuel driver for men's health, including logos for Gillette, NHRA, Shumake Racing, and Can't Cancel Pride.

Close-up of a race car driver wearing a colorful helmet with logos and face gear, focused eyes visible through the visor.

Promotional flyer for Gillette Labs' partnership with NHRA's Travis Shumake, highlighting the collaboration's goals: raising awareness for Movember, driving consumer action, expanding into NHRA, and championing LGBTQ+ representation.

A man stands next to a drag racing car at a racing event with a crowd in the grandstand behind him.

Media and exposure summary for Gillette Labs featuring total media value, broadcast and streaming viewership, social and digital reach, and on-site engagement metrics.

Two men smiling on a talk show set, one wearing a suit and tie, the other in a leather jacket and graphic sweater, standing near a sign that reads "Clubhouse Ave." A drink is on the counter in front of them. The backdrop includes the text "Watch What

Rear window with Gillette Labs and Shumake Racing logos on a vehicle.

A poster from Gillette Labs celebrating Travis's career-best performance in drag racing, featuring details of his top runs with elapsed times and speeds, his NHRA ranking, and media coverage highlights.

A man in a white Shumaker Racing shirt, running a hand through his hair, stands outdoors with a car door open.

Informational poster for Gillette Labs sponsorship value with NHRA. Highlights include increased FOX viewership, 1M+ pre-air viewers, and 10M+ social impressions. Media value estimated at $54K-$140K. Sponsorship ROI noted as a 7X return, emphasizing

Top Fuel dragster launching on a race track with flames visible from the exhaust, driver in cockpit, Lerner Power branding.

Drag racing car with Gillette branding emitting smoke on a racetrack, surrounded by blurred spectators.

Gillette Labs Partnership Recap for 2024 Las Vegas Nationals, featuring a collaboration with NHRA Top Fuel driver for men's health, including logos for Gillette, NHRA, Shumake Racing, and Can't Cancel Pride.

Close-up of a race car driver wearing a colorful helmet with logos and face gear, focused eyes visible through the visor.

Promotional flyer for Gillette Labs' partnership with NHRA's Travis Shumake, highlighting the collaboration's goals: raising awareness for Movember, driving consumer action, expanding into NHRA, and championing LGBTQ+ representation.

A man stands next to a drag racing car at a racing event with a crowd in the grandstand behind him.

Media and exposure summary for Gillette Labs featuring total media value, broadcast and streaming viewership, social and digital reach, and on-site engagement metrics.

Two men smiling on a talk show set, one wearing a suit and tie, the other in a leather jacket and graphic sweater, standing near a sign that reads "Clubhouse Ave." A drink is on the counter in front of them. The backdrop includes the text "Watch What

Rear window with Gillette Labs and Shumake Racing logos on a vehicle.

A poster from Gillette Labs celebrating Travis's career-best performance in drag racing, featuring details of his top runs with elapsed times and speeds, his NHRA ranking, and media coverage highlights.

A man in a white Shumaker Racing shirt, running a hand through his hair, stands outdoors with a car door open.

Informational poster for Gillette Labs sponsorship value with NHRA. Highlights include increased FOX viewership, 1M+ pre-air viewers, and 10M+ social impressions. Media value estimated at $54K-$140K. Sponsorship ROI noted as a 7X return, emphasizing

Top Fuel dragster launching on a race track with flames visible from the exhaust, driver in cockpit, Lerner Power branding.

Travis Shumake
NHRA Top Fuel Dragster Driver & LGBTQ+ Advocate

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